Samsung’s Agile & Lean UX Journey
via InfoQ – Agile by Ben Linders
Samsung has applied a team-led agile transformation followed by a culture-led agile transformation, to focus teams on real users and valuable products. Teams create and use personas which they use to do team-driven user research throughout product development, said Jaesung Jo, senior UX designer at Samsung SDS, in his talk at the Lean and Agile ME Summit 2019.
By Ben Linders